The Day & Night System
Energy by day.
Deep Sleep by night.
One simple ritual — light lemon-lime hydration for your day, and a gentle melatonin gummy for the night.
Made in India, with care.
FSSAI-licensed · Made in India · COD available
One ritual. Sunrise to sundown
Built for your whole day
Most brands sell you one fix. Purpose works as a loop — hydrate and energise through the day, then wind down for real rest at night. Repeat, and feel the difference.
Hydrate First
One sachet of Drink Mix in water — clean electrolytes to start the day.
Steady Energy
Sodium, potassium and magnesium — steady, clean hydration through the day.
Wind Down
One sleep gummy with ashwagandha and chamomile to quiet a busy mind.
Deep Sleep
5 mg melatonin — a gentle signal for your wind-down, taken as directed.
Then you wake up, and the loop begins again — that's the Purpose ritual.
Daily Hydration · Lemon Lime
Hydration support for sweat-heavy days.
An electrolyte drink mix for workouts, travel and hot days.
Bigger packs, better value — see options
Shop HydrationFree delivery over ₹699 · COD · 7-day returns (unopened)
How it compares
Purpose vs the usual options
| Hydration | ORS Sachet | Sports Drink | |
|---|---|---|---|
| B-vitamins + Vitamin C | ✓ | ✕ | ✕ |
| Sodium + Potassium | High | Moderate | Low |
| Magnesium | ✓ | ✕ | ✕ |
| Calories | Low | Moderate | Low |
Deep Sleep · Strawberry
One honest step before bed.
A gentle gummy with 5mg melatonin, ashwagandha
and chamomile — to help you unwind at the end of the day.
- Melatonin 5mg — a naturally occurring sleep hormone
- Ashwagandha — a traditional calming adaptogen
- Chamomile — a classic, gentle botanical
What's your sleep debt?
Nothing hidden
Everything that actually works
Replaces what you lose through sweat.
Supports everyday fluid balance.
An everyday essential mineral.
Just enough to switch on absorption — never a sugar bomb.
One sachet in a glass of water — that's it.
Every amount printed on every pack.
A naturally occurring sleep hormone.
An adaptogen traditionally used for calm.
A classic, gentle botanical for wind-down.
Caught on camera
Real people, real rituals
Tap a reel to hear it straight from people who use Purpose every day.